Contribute to the development of the brand and retain customer loyalty

• Engaged in a wide range of multi-disciplinary activities: strategic, tactical and operational on the NINA and L’AIR DU TEMPS lines • Contributed to elaborate the periodic Strategy and Marketing Plans • Performed the brand and product strategy implementation and development through a 360° impact approach • Adopted an international and inter-disciplinary role within an international cross-functional team (Sales, Merchandizing, Purchasing, Communication)

• Contribution to develop new products on the SAUVAGE line • Trends studies, conceptual researches (iconographies, thematics), conceptualize and write briefs to share new launches and marketing products for 2017 / 2018 • Market analysis of sell in and sell out data (Researches on NPD, beauty research) and competitive intelligence analysis (send to the Top Management) • Engaged in a wide range of multi-disciplinary activities: strategic, tactical and operational

• Delivered a monthly newsletter (French/English) for competitors launches worldwide in Skincare, Makeup and Fragrance for International Marketing Department • Organized an active and regular competitive watch: press articles, brand website, point of sale, communication campaign 360°

France, Marketing Management